Here are Five easy search engine optimisation (SEO) tips to help get your blog noticed.

( 1 ). Do your research. Keyword research is essential for on page optimisation. Chances are you are naturally including keywords without realising it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Ad-words Keyword Tool offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

     ( 2 ).Utilise keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:
        Title
        Headings and subheadings niche
        Introductory sentence word
        Concluding paragraph
        Anchor text (text you hyperlink to other related pages on your site)
        Title tags and meta descriptions

     A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalised by Google. A couple of strategically placed keywords will do the trick.

   ( 3 ). Optimise your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

   ( 4 ) Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

  ( 5 ).Use social media to broaden the reach of your blog posts. As a small business, you may be utilising Facebook, Twitter, Google+, linked-in, p interest,  or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hoot-suite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!
By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.