What is digital marketing? Why is it so important?

Let me give you information about the fundamentals of digital marketing and other tools that come in it and also its benefits.

What is digital marketing?

In earlier times people used posters and advertisements to sell their goods and services.You used to see different types of advertisements on the streets, on television, in newspapers.Now all those things are done online through the Internet, the same online add and publicity is called digital marketing.

What you see online ad nowadays are digital marketing.

Why Digital Marketing Is Important?

In today's time, most of the people who use online services are connected to the internet and if you have to reach them, then you also have to take your publicity online. Now there is no time for anyone to go and investigate everything on their own, then they now take the support of internet and gather their information. You have to get a new car or a new phone, what do you do most?

You do the most "Google" and gather information about it and only then reach your decision.
That's why digital marketing becomes very important in today's era.
What is the type of digital marketing?

See, digital marketing is of many types and there are many other types of "sub-categories" inside it, so I will only tell you about the major tools.

Social Media Marketing:

It is the most widely used and common marketing tool these days.
We have all been bitten by social media and almost every person uses social media whether it is on Twitter or Facebook. In such a situation, it is very easy to promote your goods or service directly.

You get an easy way to reach out to millions of people and the "conversion rate" is also very good.

Email Marketing:

Like I told you in the previous answers that whenever you put your email somewhere, you automatically become a "potential" customer.
Then companies send you advertisements related to their goods by email and call it email marketing. They inspire you to shop on their website or app by giving them attractive offers and discounts and they also become very comfortable in this.

Online ad:

Nowadays people feel that all the apps are free but this is not the case. If you pick any app and try it, you will get ad in it and this is called online ad campaign. You downloaded a game, you will get ads in between. Since you are addicted to games, you will be forced to watch Ad.

When you downloaded some news app, it was found that Zomato's ad is running below. You will also find this ad on YouTube. No ad blocker is currently available on the Android platform (I am not talking about a rooted phone) and I think it will never come. Whenever you play YouTube on your phone, at the beginning of the video, you get to see the ad in the middle. Ed related to the video will also be found.

Affiliate Marketing:

Many companies promote their goods and services through links, blogs and websites and this is what we call affiliate marketing. In this, you make a link to the information of your goods and put it online and when someone clicks it, she takes it to that item's website or app. Like when you do a Google search, the first 2 - 3 links are written (Ad) and when you click it, it takes you to that website. The commissioner of this ad gets the money for every click in the form of commission and whenever you make a purchase, their commission goes on increasing.

SMS:


As the name suggests, advertisements are sent to you via SMS. Plot in reasonable price, reduce 10 kg today, etc. Such SMS will also keep coming on your phone, because it is a marketing tool.

Search Engine Optimization (SEO):

With this technology, companies try to bring their goods or service to the top of the results to be searched in search engines. If you searched Google for "apple watch", then the company which has optimized the most "keywords" according to it will get the result and it will increase the scope of the customer to go to their website and buy goods. You wrote that there are thousands of shoes and shoes selling websites, but by using more similar "keywords", you will have put optimization, you will get the link at the top and first, then you will obviously click it. Do you ever go to the second or third page of Google? Absolutely No, that's why we use it.

Benefits of digital marketing?


It is a simple and fast way of promoting goods and services. It is much cheaper and more accessible than offline marketing. This is the best way to reach / deliver your goods / service to your target audience. This increases the brand value of your company and your online reach as well and you can access your goods and services to foreign countries as well.

You can see the latest results in this, how much you have benefited from your marketing push, how much loss, you can see all these figures.With the help of Analytics, it helps to deliver the right ad to the right customer. It is not that you are searching for a new motorcycle and you start getting truck ads.

Folks, the whole logic and algorithm seems.
So if you have enjoy read this article then please share with everyone.